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For example, if you see that someone in your sphere of influence has recently adopted a dog, make sure you congratulate them on that adoption. However, Id love to hear what you think about it first. How low interest rates are and what a great time to buy it is? As with follow ups, consistency is the name of the game on social media. If it helps you to have a framework, follow these easy-to-remember steps from Dr. Lee Davenport to help build rapport when you C-A-L-L someone in your sphere: Following these steps will help show you care while also subtly establishing you as a trusted real estate professional that your connections can count on. Holiday cards are a classic way to stay in touch throughout the year. You made your calls and used your Realtor sphere of influence scripts. But how many agents actually take that advice? (True Story)Order Your Here! And even if your client needs nothing from you at least you checked in. It has success written all over it. Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. You can easily change up that second line to refer back to any relevant life, community, or even social media event. Anyone you interact with regularly (even if that just means once every couple of months), for example: your hair stylist, accountant, doctor, dentist, even your bank teller. It is a beautiful cherry wood plaque that reads: In Appreciation and Recognition Of Your Outstanding Performance and Achievements In The RE/MAX Organization. Unlike Twitter, Pinterest will keep driving traffic to your website. You at least need to take the time and make real estate letters personal. They already know you. It is such a surprise when someone takes the time to send a note that is personal. Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. Pro Tip for Instagram: Switch to the Instagram Business Profile and use the free analytics to pinpoint the posts your followers love, and post more of that. You can count onme to provide up-to-date information, honest answers, dependable communication, and total support and I promise not to be pushy. You may feel overwhelmed or not know where to start in making your phone calls, and this could help you feel better about who you are reaching out to. Sample Influence Letter. End of Year Announcement Letter Sample nar.realtor Details File Format DOC Size: 11.5 KB Download Writing a professional end of the year announcement letter should not take you hours or days. Either way staying top of mind with your list is important. If youre ready to follow in the footsteps of the boss-level Realtors who have successfully transformed their SOIs into multi-million-dollar referral machines without ever being sleazy read on. But this mock call with Jason Shinpaugh from Placeforsale.com is a shining example of how to do it right. That's the only way you will be able to contact your SOI members 100 times a year. So thank you, thank you, THANK YOU!!! But Ill tell you there has been a recent shift that suggest people are more receptive to phone calls now since the COVID-19 crisis began. Just never, ever assume. coaching programs is right for you? In real estate, you have to develop a strong relationship with the buyer or seller. Based on the responses and clicks, you can narrow your phone call list down to those who engaged with your newsletter. And thats an uncomfortable idea for many of us. In the first 15 years after starting his business, he helped over 11,700 sales agents dramatically increase sales. We work almost exclusively on referrals, so we always make a point of asking our great clients if they know anyone. There are helpful tools you can use to expand your social media influence. Whether its a client you havent seen in 10 years, or a family member you wake up with every morning, the core idea behind the term sphere of influence is that, by simply knowing them, you have the ability to impact them in some way. But at the same time, thanking my clients for everything that THEY give to ME is easy for me. It can be easy to make mistakes along the way, but with the right mindset and a willingness to, Read More What I Would Do If I Started My Real Estate Business Over AgainContinue, As a real estate agent, finding new leads and potential clients is an essential part of your job. When you contrast using the MLS for your Listing E-Alerts with using your own agent website for Listing E-Alerts, you can see some pros and cons. Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Social Media for Real Estate Agents: Building Your SOI, Facebook for Realtors: Friends Lists and the 10-10-5 Plan. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. When he and his team finally took his coachs advice to expand their SOI (which at the time consisted of just 279 names), their business jumped from $0-$90 million in just 4 years. But a good rule of thumb when youre first getting started with contacting your SOI is to list your contacts according to how you know the person. (MAKE SURE your contact deets are in your profile!). But, consider this: Agents making more than $100,000 a year told the NAR that they got nearly one-third of their business from referrals from past clients. If you havent been staying in touch with your SOI like you know you should, youre not alone. I like this example Jennifer. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. Pro Tip: Commit to having one in-person coffee or lunch date per week with a star member of you SOI. 2. What's the reason you're reporting this blog entry? When you target through every channel like this, you are in your SOIs brain. You may think that you are so busy that you will never have time to go to another networking event. Ive helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. No matter who you are or where youre from, if youve ever interacted with another human being, you HAVE a sphere of influence. Monitor performance of your real estate newsletter; 6 elements of a good real estate email newsletter; Free real estate newsletter templates; Real estate newsletters, whether print or electronic, can be an effective marketing tool for keeping your name top of mind with your past and current clients, your sphere of influence and your prospects. 6. The name of the game is Listing E-Alerts. Here's a letter recently sent out by one of my faithful readers. Ill tell you the most effective way to reach out to your SOI is probably the least sexy way. We suggest you do those other activities in addition to the core foundation of your business, which should be the development, growth, and cultivation of your sphere of influence. This way, youll be able to: I really think youll find this customer service tool useful since most of my clients already do. But, there is next time, so thank you so much. :). Theres really no right or wrong way to segment your list. Now that you know you DO have a sphere of influence, lets take a look at whos in it. He even asks for permission to follow up (Cool if I follow back up in a week?). 2023 ActiveRain, Inc. All Rights Reserved :) homeFair Housing: Fair Housing and Equal Opportunity, The Flooring Girl & Blog Stylist -Dynamo Marketers, Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos, Lizette Realty - Richmond KY - Lexington, KY, Lizette Realty, Lexington KY MLS - Kentucky Homes, CEO/Owner/Team Leader/Keller Williams Executives Realty LLC - Highlands Ranch, CO, Real Living / Home Realty - Owensboro, KY, Owensboro KY Real Estate -270-903-2167 Homes, Cond, Quicksilver Real Estate Solutions, LLC - Portland, OR, Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY, Prudential Lancaster Real Estate - Lancaster, PA, Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK, BS Ed, Integrity Real Estate Services -IDABEL OK, Cary Property Pros - 4 Sale Realty, Inc. - Crystal Lake, IL, Cary Property Pros. Now you take your scrubbed list upload them to an email marketing program. I just can't do YAY ME! There are so many ways for real estate agents to generate business. If you write a market report or a real estate newsletter, write them and ask if theyd like a copy now and further updates as you write them and ask if theyd like it via email, because communicating that way will save you money. But the truth is, as humans, were already influencing each other all the time. But, I thought, no better time than right now. RELATED BLOGSNewsletters - Turning Cheese into SOUL(Part 1)Newsletters - Turning Cheese into SOUL (Part 2)Newsletters - the Difference Between "Meaningful" and "Interesting". forcing real estate professionals to pivot, people are more receptive to phone calls now since the COVID-19 crisis began, Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Inman News Puts Spotlight On Brian Icenhower: Provide Value and Save Your Brokerage Or, Find a New Job., Instagram Story Ideas for Real Estate Agents. Out of 30+ agents in my office, I was one of only 9 to receive this honor! I like to use Mailbox Power for sending birthday and anniversary gifts to my sphere of influence. (Dont get us wrong, we LOVE the MREA, but it was published in 2004 Facebook was just a baby back then! Are you sure you want to report this blog entry as spam? Oops! I was just checking in with you to see how youre doing. Yes, it is true that most people use the internet when they are looking for products and services that they require. Ill be happy to do the research and get back to you quickly. Why Is Growing Your SOI So Important for Real Estate Agents? Here's why: older homeowners respond very well to snail mail delivered by the good old USPS. In it, Jason chats about everything from life with twin toddlers to drinking rum he doesnt even mention the word house until at least 5 minutes into the call. But truly great SOI and referral marketing isnt about selling.. If people are always seeing you on Facebook, Instagram, etc., youll likely be the first one they think of when they, or anyone they know, is ready to buy or sell. I would love the opportunity to work with you. After youve sent the initial letter, be sure to stay in touch periodically. Or, in the words of 10x Rule guru Grant Cardone, Everyone is a salesperson, even doctors.. She sent it individually to each of her 2010 clients, although I'm sure it could be tweaked to be sent to her entire SOI. Just pick up the phone. Image courtesy of sscreations at FreeDigitalPhotos.net, This post first appeared at https://copybymarte.com/your-first-real-estate-prospecting-letter/, Custom Web Copy.Agent Bios.E-mail Campaigns Community Pages.Postcards.Custom Prospecting Letters Articles.Blog Posts.Print Ads. Your sphere of influence is important because you can use it to attract new clients who may be able to help you grow your business. If youre a new real estate agent, you might be intimidated by the thought of doing your first real estate listing presentation. Most CRMs make it easy to set up email drip campaigns to go out to relevant segments of your list (in Follow Up Boss we use Action Plans to help keep it simple). But, as I always say - with ANY prospecting technique - if it doesn't feel right to you - DON'T do it!!! : ). 1 Real Estate Agent Introduction Letter Sample Pdf Thank you unquestionably much for downloading Real Estate Agent Introduction Letter Sample Pdf.Most likely you have Twitter posts with visuals get up to 5x more engagement. One of the most powerful ways of attracting interest and building strong connections is by offering something of value. I've written about this concept once or twice or a dozen times - see the list below for related blogs. You may have several lists of contacts lying around maybe you have an email newsletter list, a contact list in your phone, and your CRM database. Huh? Learn how to create the best real estate email templates for your sphere of influence to both engage and add value to them over time.http://www.TheRealEstate. Hi Jennifer, Interesting concept and comment thread. In 2016 and 2017, Rons team closed 533 and 470 transactions, respectively, without following the conventional sales advice. (Were talking multiple millions in volume.). If you'll actually DO the personal postal mailing, that would be a good excuse for one, but if you keep putting it off, email might be better. Still not sure how to write it? If youre not shy about video, TikTok is a great way to get in front of your SOI while generating more engagement with your Instagram and Youtube (which you should definitely link to your TikTok if you havent already!).. Great post !! I mailed them a postcard because I was afraid to pick up the phone and call them. According to the Washington Post, the average person spends about 20.5 hours per week in their inbox. Home buyers have a MAJOR hand to play right now but unfortunately they dont always get the deal they deserve. March 04, 2012 08:13 AM. This is a great way for you to demonstrate that you are knowledgeable about the local area. Its a common issue, and sometimes when times are good, it doesnt feel necessary. Come up with a meaningful message, and hit your database with a postcard mailer. Almost every CRM has a Listing E-Alert tool now. And who doesnt love a bottle of wine or box of chocolates? Of course, if you do happen to be in need of an agent to help you purchase or sell a home, Id love to be that agent. If so, just be a little more intentional whenever you log on. All you need to do is say, Hey! People in your sphere include your friends, family, former clients, and their second-order contacts. Services for Real Estate Pros with Marte Cliff Copywriting, Susan McCall - - Compass Realty Solutions. This post details 25 steps you can take to prepare for your presentation and give you the confidence you need to make the best impression. Working your real estate sphere of influence takes far more time than money, at least in the beginning. Most marketing agents do fails because they don't under. Whether it's a client you haven't seen in 10 years, or a family member you wake up with every morning, the core idea behind the term 'sphere of influence' is that, by simply knowing them, you have the ability to impact them in some way. However, there is always something that feels special about holding something from your mailbox. Theyre a light-hearted, non-pushy way to stay in front of people. Were going to give you everything you need to work your SOI like a pro. Im so glad we got it and Im thrilled with the aggressive negotiation we achieved on that, saving you even more money., Ring your bell on that sale because you worked hard on it. Phone: 205-263-9600 That's a wonderful example. Your note/comment is definitely going in my "keeper" file!! I'm all for sending my SOI a heartfelt card but bragging on myself is not my cup of tea. You Are Truly "Above The Crowd!". I didnt know if theyd know who I was. If you had a really large email list, say 5,000 emails, and 115 of your contacts engaged with the content to some degree, these 115 are the ones you call first. The idea behind the " Let's get acquainted" letters is to reach out to others who serve your prospective . Your email address will not be published. Dont take the cheap route if its going to come across negatively. That's a good letter! I especially liked your photos of the latest outing you had at Russian River. Take a breath. How to Nurture Your SOI (+ Free Templates! Try to do this for each and every person on your list. Take Advantage of Social Media 3. Follow up with them after the event. If you use your agent website for your Listing E-Alerts, you can use. As a real estate professional, you have a lot of connections and vendors you know and trust. By the way, this is not MY yay-me letter - it's from one of my readers; I'm just sharing it as a good example. Things are uncertain right now, and in many ways we have been forcibly disconnected. Theyre probably going to answer the phone. You can use variations of this, but the most important thing you can do is to be authentic. You may also want to include a gift card to the local coffee shop or other gift. Its a minimum level of customer service to check in with your past clients and make sure theyre okay, especially right now. Now, you can take these contacts and add them to a custom list within Facebook and run targeted ads to these people. Its very simple. If you show up on social media consistently, simply being there and being open is enough. The more personal attention you give, the more theyll like and remember you. You type in their home search criteria and then enter their contact info. We do coach our clients on these lead generation tactics. In real estate, being active and engaged as a friend is being active and engaged as a business owner. Email: Support@MasterGrabber.com, Beatty Carmichael | All Rights Reserved, Press Submit ONE time and wait for the next page to appear (it takes 20-25 seconds), Beatty is a Christian businessman and consumer marketing expert. As a result, its upset a lot of our existing lead sources as well. Because we worked together, if anyone comes up in your network that may need real estate advice, I'm always happy to help. It could literally lose you millions. You now have a friend in real estate. Set aside one or two days a month to attend a local community or charity event. If you demonstrate that you are an expert in the local area, you will have an easier time converting your clients. Fear of failure, rejection, the phone there are some very real mindset obstacles keeping them from their #1 source of free leads and MASSIVE revenue potential. But by any name, Listing E-Alerts are a powerful tool. Save my name, email, and website in this browser for the next time I comment. Just make sure you ask for permission first (theres nothing more annoying than getting an email you dont remember signing up for, right?). Do you know anyone who might be thinking of purchasing a home in the future? This field is for validation purposes and should be left unchanged. and Pensacola Beach real estate One of those things is the YAY-ME letter. Looking forward to catching up with you soon!. At least if you sold them a house, you will for sure have their mailing address! Once everyone in your SOI knows you sell real estate, youll start seeing the referrals coming in. Go the extra mile and do this for any member of your SOI who gives you a referral, whether theyre a past client or not. emails to my SOI.. just can't do it. Sample Real Estate Newsletter Gallery Click the images below for full views of live newsletters. I am the worst at self-promoting. Today we are going to give you a few of our best real estate email templates for Listing E-Alerts. Today we are going to give you some next level real estate email templates to use in contacting your sphere of influence (SOI) . Today, were giving you a FREE DOWNLOAD of our Seller Lead Listing E-Alert Email Drip. For example; Friend, Family, Acquaintance, etc. First, it is important to take a look at a few statistics that highlight the current housing market. He is CEO of Agent Dominator. Brian Icenhower of The Real Estate Trainer has a great tip. Date. saying thanks to those who have helped you attain success is a great way to foster more !! Youll see every single time they just as appreciative as everybody else you reach out to. What We'll Cover Housing Market Statistics 1. I had no idea this got aGold Star since I'm not getting notices of comments (ARGHGHG), so what a nice surprise. Why not get deep once in a while? YAY-ME? You might even want to use a real estate CRM. And whenever possible, ALWAYS post an image. Great way to phrase the letter - saying thanks to the client is always a must! These are people that know you, and just because of that, you have some influence on them. Never Stop Networking 2. Once you get to know them a little better, you can break it down even more into Buyer and Seller Prospects. Start off with, Hey Julie, I was thinking about you, and shame on me for not reaching out earlier. Many agents will send client appreciation gifts anything from bath salts to lottery tickets to gift cards, etc., just to say thank you and stay top-of-mind. And that's an uncomfortable idea for many of us. 4. That is why it is important for you to pay close attention to your sphere of influence real estate agent. Finally, the art of copywriting is helpful too. In that survey, they have always shown between 78 and 82 percent of all people that purchase a residential home use an agent that they know or that someone they know referred to them. If you happen to get a very big deal with the help of someone else, you may want to reward them with a special gift. Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. If you need help with contractors or resources let me know because I have a whole list of these people that I share all the time. You didnt think we were going to let you off the hook, did you? You are NOT trying to sell them anything right now, you are just trying to re-engage them and reconnect after some time. Great post. Didja' See Me on the News (or in the paper)? Then, you need to make sure that you pay special attention to your ideal client. This helps you get rid of any old contact information that is either incorrect or no longer in use. Unfortunately, theres a lot of really bad advice out there on how to grow your SOI. Whats the first advice given to new real estate agents? Below are my picks for the six best real estate companies, Read More The 6 Best Real Estate Companies To Work For (And Why) In 2023Continue, Having good content in the blog and related to the industry of real estate and I have learnt new things about the blog and helpful for the industry, Your email address will not be published.