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He didnt fail. While St Germain was named by the likes of the Times as one of the most influential drinks of the decade, it also helped to reintroduce enthusiasm in liqueurs to the cocktail market. Those who had the pleasure of meeting him noted his kind personality. St-Germain has grown to become one of the most valuable bottles in a bartenders arsenal. This post was published on the now-closed HuffPost Contributor platform. In news that has shocked the global spirits community, Robert J. Cooper, St-Germain founder, has passed away aged just 39. Around the time that St-Germain was introduced, the craft cocktail revolution was gaining traction and a new, creative crop of bartenders were eager to experiment with exotic ingredients. It's no understatement to call him a genius or pioneer (as other. Each bottle of St-Germain contains up to 1,000 elderflower blossoms, all of which are handpicked annually. Cooper came from a family that has been making beverages since 1884, when Charles Jacquin et Cie Inc. of which his father is president was founded in Philadelphia. He was an avid surfer and loved collecting esoteric wines from obscure regions. St-Germain has received nearly every major accolade in the spirits industry, and has been hailed as one of the most influential cocktail components of the last decade by the New York Times. I'm just a nice lady who likes cocktails and traveling. Beloved by bartenders everywhere, St-Germains delicate floral notes and natural flavors of pear and honeysuckle make the liqueur a savvy addition to a number of cocktails as well as a great stand-alone aperitif in simple spritzes. #Real #Essay #DistillMyHeart #Column #Elderflower #Spirits. Launched in 2007 by third-generation distiller Robert J. Cooper, St-Germain Elderflower Liqueur kickstarted an elderflower craze that may span the following dec This distilled beveragerelated article is a stub. Robert Cooper was a businessman who built his company on humility, positive thinking, collaboration, a creative approach to problem solving. The freshest news from the food world every day. . Un Jardin a Cythere is inspired by the Greek island of Kythira. Instead, a year after its release, St-Germain was already a staple on bartenders back bars. In 2012 drinks giant Bacardi came knocking and bought St Germain for an undisclosed sum. 2023 NYP Holdings, Inc. All Rights Reserved, His death was confirmed Thursday by the New York Times. . QuailBellMagazine.com Last month, there was "sad news in the spirits world" when it was reported by Eater.com and countless other food and beverage blogs that Robert Cooper, the founder of the wildly popular St-Germain elderflower liqueur, died suddenly at the age of 39. The Times notes that it became so ubiquitous, some took to calling it "bartender's ketchup." The sweet spirit is made from hand-picked elderflower blossoms that only bloom for a month each spring in France; it has been heralded as one of the most influential new . We were all making drinks with it. He was 39 years old. . Access all of our expanded, online-only, subscriber exclusive opinion writing. Junior National Snowboarding team, Rob Cooper joined the family business in 1999, just after finishing his college career at the University of California, Santa Barbara. Now you can go to Whole Foods and get elderflower soft drinks., Robert J. Cooper, creator of St-Germain elderflower liqueur, dies, Horoscope for Saturday, 3/04/23 by Christopher Renstrom, Snowboarder dies at Tahoe ski resort following historic blizzard, West I-80 closed near Tahoe due to snow and 'multiple spinouts', Wife of Jeffrey Vandergrift issues somber update, Even Salesforces tower HQ isnt safe from office cuts, Horoscope for Friday, 3/03/23 by Christopher Renstrom, Inside Harry and Meghans favorite In-N-Out, Massive Lake Tahoe waterfront compound slashes price by $20M, Mochi muffin bakery closes SF cafe after just 4 months, This beloved East Bay hybrid cafe and bike shop is closing, 14 things you need in your car before you drive to Tahoe, In search of vegan food, I found a world-class Mendocino inn, You can see Maggie Rogers in SF for under $100 this weekend, Your Privacy Choices (Opt Out of Sale/Targeted Ads). The St-Germain was delicious, and Robert Cooper was warm and affable, enthusiastic about his product and about the spirits business. In the early 2000s, Robert Cooper was visiting a London bar where he ordered a cocktail that featured elderflower syrup as a sweetening agent. Years later, he pops up in the court of French king Louis XV but, after a brief bout with serious political influence and infighting, he fled back to England. That was St-Germain, a lightly sweet elderflower liqueur that launched in 2007 and then broke and spread across the drinks scene like a slow-moving tsunami. The cause of death is unknown. Please enter a valid email and try again. The younger Mr. Cooper persisted, however, going so far as to leave the family business to pursue his dream. We have enabled email notificationsyou will now receive an email if you receive a reply to your comment, there is an update to a comment thread you follow or if a user you follow comments. Robert James Cooper was born on Aug. 3, 1976, in Manhattan. When Robert returned from London and approached his father about creating an elderflower liqueur, his father was immediately skeptical. Each year when the flowers blossom in late May, farmers spend roughly three to four weeks gathering the blooms that will be used to produce the liqueur. It was lucky, he said. Robert J Cooper, Creator Of St-Germain Elderflower Liqueur, Dies At 39. Cooper was quick to credit bartenders for the success of the spirit, and rightfully so: They fell hard for St-Germain, which can elevate a mediocre sparkling wine, complement the tang of fresh citrus and blend beautifully with the botanicals of gin. Robert J. Cooper launched the popular spirit back in 2007. Born in South Bend, IN he was a veteran of the U.S. Navy, as a Data Systems Tech. Cooper died April 25 in California at the age of 39, leaving behind a wife and two. He was 39. Robert Cooper was also a master of predicting trends and recognized an emerging excitement for rye whiskey. The cause of death is unknown. Cooper, whose family owned Philadelphia liqueur firm Charles Jacquin et Cie, launched St. Germain in 2007. The cause of his death has not yet been determined; he leaves behind a wife and two children. They wanted something different they could work with that had integrity. Anyone can read what you share. Cooper grew up on the east coast before crossing the country to attend college at the University of California Santa Barbara where he graduated with a degree in English with creative writing. His brand Cooper Spirits also makes Crme Yvette, a violet liqueur brought back from obscurity, and serves as the U.S. sales arm for Ilegal brand mezcal. Add the champagne or sparkling white wine, then the elderflower liqueur. Contributors control their own work and posted freely to our site. His loss is being widely grieved in the bartending and cocktail world. But success was not guaranteed. From a tailored suit to hair wax to keep his coif in place, Don't miss this deal on Microsoft Office's full suite of applications and tools, Best Buy, Fable and DAVIDsTEA, to name a few. Once you create a new homepage, apply the "solar" page layout to the new homepage. Robert J Cooper, the creator of elderflower liqueur St-Germain the he sold to Bacardi back in 2012, has died at home in Santa Barbara, California, aged 39. Mr. Cooper was a scion of the family that owns Charles Jacquin et Cie, an old cordials and liqueurs house based in Philadelphia. You are also agreeing to our Terms of Service and Privacy Policy. Robert J. Cooper, 39, the founder of the award-winning St-Germain Elderflower Liqueur, died this week of unknown causes. By continuing to use our site, you agree to our Terms of Service and Privacy Policy. Cooper, whose family owns Charles Jacquin et Cie, a Philadelphia-based spirits distiller and producer founded in 1884, left his family business to pursue the creation of St-Germain, an idea dismissed by his father, Norton J. Cooper. In 2013, the business was sold to Bacardi, and Robert Cooper agreed to work with Bacardi as a "brand guardian" and spokesperson and died in 2016 at the age of 39. It was lucky, Cooper told The New York Times. Sign up to receive the daily top stories from the National Post, a division of Postmedia Network Inc. A welcome email is on its way. Fort Collins. The Cooper family as a whole has been heavily involved in the spirits industry since the early 1900s when Maurice J. Cooper, a merchant of imported supplies and beverage, partnered with the Its nothing to do with how good the product is, just the way the market works. Adapted from a recipe on the St-Germain website. A 1994 graduate of Aspen High School, and a former, two-year member of the U.S. He is survived by his wife, the former Kaitrin Cramm, and their two children, William and Charlotte. We encountered an issue signing you up. He would have turned 40 on August 3. I really cant even think of a modifier in my era that had more influence, says Brown, who well remembers the impact of the liqueur in his bars. Cocktail bartenders, hungry for new ingredients and flavors to work with, tossed it into every other new drink. He graduated from the University of California, Santa Barbara with a bachelors degree in English and creative writing. He said, Ill hire you back in a year when you fail, Mr. Cooper once recalled. [8], In 2016, Robert Cooper died at the age of 39. Cooper worked his drink on to bar menus by getting it into the hands of young, influential mixologists, and sponsoring cross-country bartender swaps at famous institutions. Cooper was born in Manhattan to the man who ownedCharles Jacquin et Cie,an old cordials and liqueurs house based in Philadelphia that helped introduce Chambord to the market. In broader terms, it helped resuscitate the dormant liqueur business. Top with the club soda or seltzer, as needed to fill. Robert J Cooper, the man who created the incredibly popular elderflower liqueur St Germain, has died at the age of 39, his business partner has confirmed. http://www.quailbellmagazine.com/the-real-20, http://www.quailbellmagazine.com/the-unreal-20, http://www.quailbellmagazine.com/news-from-the-nest, http://www.quailbellmagazine.com/quail-bell-affiliates, Distill My Heart:Remembering Robert J. Cooper and His St-Germain, Press & Productions, 2021. Comments may take up to an hour for moderation before appearing on the site. St-Germain was created by Robert Cooper, the son of Chambord inventor Norton "Sky" Cooper. Liqueurs had been a near-defunct category in the United States, but the intrigue of St-Germain inspired many drinkmakers to delve into neglected European liqueurs such as Chartreuse and various amari to see what theyd been missing. In 2012, he sold St-Germain to Bacardi for what was rumored to be a seven-figure sum. The Art Deco-esque appearance of the bottle also serves as a nod to the bustling Parisian quarter the brand hopes to provide an experience reminiscent of the Roaring Twenties, when Saint-Germain-des-Prs was at its creative peak. The effort was met with scrutiny by his father Norton "Sky" Cooper (the inventor of Chambord), forcing Robert to launch the Cooper Spirits Company in 2006. In 2006 Cooper introduced the burgeoning cocktail industry to his new liqueur and it quickly became known as 'bartenders' ketchup' because of its popularity. [4], St-Germain introduced a pop-up series, 'Salon St-Germain', based on the historic French salon, in 2020. Now that you know the basics, here are eight more things you should know about St-Germain. [9] A second iteration, Fleuriste St-Germain, opened in New York City in August 2021, in collaboration with ballet dancer James Whiteside and director Laura Kim. Reviews and recommendations are unbiased and products are independently selected. Photo courtesy of Cooper Spirits Company, used with permission. [3][4] The brand was named after Saint-Germain-des-Prs, and the bottle shape is influenced by Art Deco motifs associated with the Belle poque history of this area. We are no longer accepting comments on this article. PDT and Death & Co, two prominent New York cocktail bars, opened around the same time he introduced St-Germain. Already connected with a vast network of liquor and liqueur producers due to his familial relationships, Cooper decided to explore the possibility of creating his own elderflower liqueur. Let us raise a glass to his legacy. St-Germain was created by Robert Cooper, the son of Chambord inventor Norton "Sky" Cooper. The native New Yorker passed away Monday in Santa Barbara, Calif. His death was confirmed Thursday by the New York Times, though the cause was not known. 21:10 EST 28 Apr 2016 It had behind it the passion and energy of Robert Cooper, who at the time was only in his early 30s. After all, if youre a chef, do you want to build your reputation on your use of ketchup? He curried favor with influential young mixologists, sponsored cross-country bartender exchanges in which New York bartenders would guest-bartend at San Francisco bars, and vice versa, hired prominent bartenders as brand ambassadors and held an annual Jazz Age lawn party on Governors Island. Cooper died April 25 in California at the age of 39, leaving behind a wife and two children; the cause of his death has not been released. Launched in 2007 by third-generation distiller Robert J. Cooper, St-Germain elderflower liqueur launched an elderflower craze that would span the next decade and a half and revived a dormant liqueur industry. If you need to flag this entry as abusive. ), Now the owner of multiple D.C. bars and the president of beverage consultancy Drink Company, Brown says St-Germains success was hugely due to Coopers dogged work. Robert J. Cooper, whose unusual elderflower liqueur, St-Germain, introduced in 2007, was so completely embraced by the cocktail community that it became known as "bartender's ketchup," died. The founder of the popular bar essential St-Germain elderflower liqueur died earlier this week.Robert J. Cooper, who introduced the hugely popular St-Germain liqueur to the cocktail. 13:17 EST 29 Apr 2016. St-Germain, packaged in a striking Art Deco bottle, landed like a thunderclap in the then-burgeoning cocktail world. This gave Cooper an in to introduce mixologists to St-Germain, which was instantly a hit. It wouldnt have sold itself. It pairs well with almost every spirit, making it incredibly versatile behind the bar. Mr. Cooper attributed his success in part to timing. Furthermore, St-Germains multitude of complex flavors allows for mixologists and novices alike to experiment with it, leading to its nickname, the bartenders ketchup or the ketchup of liqueurs.. The remaining brands within the Cooper Spirit Co. Hochstadter's Vatted Straight Rye Whiskey, Lock Stock & Barrel, another rye whiskey; Crme Yvette, a berry fruit liqueur; and Ilegal Mezcal, an artisanal Mexican mezcal for which Cooper Spirit Co is the sole U.S. importer. If success in the competitive world of spirits marketing is a cocktail, its 1 ounce product, 2 ounces elbow grease. You can help Wikipedia by expanding it. Petals are collected annually in the spring over a period of three to four weeks, and are often transported by bicycle to collection points to avoid damaging the petals and impacting the flavour. We apologize, but this video has failed to load. By his account, his father, Norton J. Cooper, gave him the cold shoulder when he suggested creating an elderflower liqueur like the ones he had encountered in bars in London. Now you can go to Whole Foods and get elderflower soft drinks., Robert J. Cooper, 39, Creator of Popular Elderflower Liqueur, Dies, https://www.nytimes.com/2016/04/28/business/robert-j-cooper-39-creator-of-st-germain-elderflower-liqueur-dies.html. Stir gently to incorporate.2. He moved to Charlott By 2008 it was ubiquitous. St Germain was inspired by other elderflower liqueurs that Cooper encountered in bars in London. This advertisement has not loaded yet, but your article continues below. The UCLA Santa Barbara grad introduced St-Germain in 2007 to great fanfare. Rob Cooper, founder of Cooper Spirits Co. and creator of the wildly popular St. Germain elderflower liqueur, died April 25 in Santa Barbara, CA, according to reports. He was 39. View Details. Associated persons: Robin Anne Barber, Samara Cohen, Daniel J Dresel, Justin B Rosenblatt, Paul W Stgermain (970) 472-9012. With its mysterious flavour, its gracefully grooved art deco bottle and a lovely brand mythology about how its elderflowers were harvested by little old men on bicycles in some idyllic French-speaking location way prettier than wherever you were, it wore a costume of age and continental elegance but was actually a newcomer. Bacardi Limited acquires St-Germain liqueur. If a drink lacked mystery, if a drink lacked that certain je ne sais quoi, for a while St-Germain was a bars cure-all, so common a source of drink-patching that industry folks began to refer to it affectionately as bartenders ketchup., You hear that all the time, bartenders ketchup, and its just so true. So many spirits get launched, and many of the ones that fail are decent but never get the market penetration Cooper got with St-Germain. The comments below have not been moderated, By Though he would ultimately settle next to the Pacific, it was Cooper's experiences in Europe that would inspire his most successful business idea. It was lucky, he said. Mr. Cooper went on to return to circulation bygone bar ingredients like Creme Yvette, a berry-violet liqueur, and Hochstadters Slow & Low, a form of the common 19th century drink rock and rye. The sudden death of the St-Germain founder was confirmed by Robyn Greene, senior vice president at family-owned business, the Cooper Spirits Company, in a statement to the New York Times. Mr. Cooper was a scion of the family that owns Charles Jacquin et Cie, an old cordials and liqueurs house based in Philadelphia. And St-Germain served as the rising tide that lifted all bottles: Theres little doubt that its popularity helped escort older, obscure liqueurs back into the glass. The brand was eventually sold to Bacardi in 2012, but Cooper wasn't content resting on his laurels. 2012 verkaufte Cooper St-Germain an Bacardi. Unauthorized distribution, transmission or republication strictly prohibited. The couple owned homes in Palm Beach and Aspen as well as their residence in California, and sold their New York City apartment located in the West Village in 2013 for $2.25million. Sad news for the spirits world today: The creator of the wildly popular St. Germain elderflower liqueur, Robert J. Cooper, died Monday at the age of 39 in Santa Monica, Calif.,according to the New York Times. The Cooper family as a whole has been heavily involved in the spirits industry since the early 1900s when Maurice J. Cooper, a merchant of imported food and beverage, partnered with the Charles Jacquin et Cie cordial business. He grew his spirits portfolio into the whiskey category with Lock Stock & Barrel, a fine 13-year-old straight rye. They wanted something different they could work with that had integrity. Thus, Cooper credits the two bars with skyrocketing the liqueurs success. He didnt fail. All things ebb and flow.. It was a little bit pear, a little bit litchi, a little bit like youd stuck your head into a roadside hedgerow and inhaled air thick with early-summer honeysuckle. Two such cutting-edge cocktail bars PDT and Death & Co. had just opened, and bartenders at each were itching to experiment with new ingredients. As a subscriber, you have 10 gift articles to give each month. Robert J. Cooper, whose unusual elderflower liqueur, St-Germain, introduced in 2007, was so completely embraced by the cocktail community that it became known as bartenders ketchup, died Monday in Santa Barbara. SOLAR's 'Blog Automation' feature automatically pulls content from your blog and displays it on other parts of your site. [5] St-Germain was launched in 2007 by Cooper Spirits Co,[6] a company founded 2006 and headquartered in New York. Come back to this screen and fill in the input boxes with the URL of your "Blog" page and 3 category URLs from that blog. The cause of his death is so far unknown. The partnership, which was finalized in 1933, helped transform Jacquins into one of the worlds leading producers of liqueurs and cordials. Rob Cooper St-Germain - YouTube Bacardi Limited acquires St-Germain liqueur. St-Germain was created by Robert Cooper, the son of Chambord inventor Norton Sky Cooper. Cooper was born into the spirits world. Subscribe now to read the latest news in your city and across Canada. He was also a terrific. In 2006, father and son duo Norton and Robert created the Cooper Spirits Company, which today houses labels like St-Germain, Crme Yvette, and many more under its umbrella. He was generous with his time and with his recipe for a new drink, the St-Germain cocktail. The drink itself is made from flowers of elderberry plants that grow in France and bloom for just one month of the year. Considered a pioneer in the cocktail world, Cooper was lauded by the liquor industry for years before he sold his uber-popular elderflower liqueur, St-Germain, to Bacardi in 2012 for an undisclosed sum. Twist the lemon peel over the drink (to express its oils), then drop it into the cocktail.makes one serving, Nutrition | Per serving: 200 calories, 0 g protein, 18 g carbohydrates, 0 g fat, 0 g saturated fat, 0 mg cholesterol, 10 mg sodium, 0 g dietary fibre, 17 g sugar. [2], St-Germain was created by distiller Robert Cooper, son of Norton Cooper, the owner of Charles Jacquin et Cie, after trying an elderflower-based cocktail at a London bar in 2001. He anticipated the boom in rye whiskey by buying barrels of prime Canadian stock and then sitting on the liquid for years before releasing Lock Stock & Barrel, a 13-year-old straight rye whiskey, in 2013. In broader terms, it helped resuscitate the dormant liqueur business. It had behind it the passion and energy of Robert Cooper, who at the time was only in his early 30s. Brown at the time trained primarily as a sommelier, and there to improve his skills behind the stick says he and Cooper shared a bond: Neither of us were very good bartenders. (Both initially failed a practical component of the program and had to make it up later. Though he had never viewed elderflower as a cocktail ingredient, the floral concoction changed his perspective.